Building on major growth throughout 2022, 2023 promises to be yet another exciting year for Rennicks. In the first of several company-wide developments, Rennicks has undergone a complete rebrand, implementing a striking and contemporary visual identity that better reflects the company’s leading status within their sector and wealth of experience and expertise, as well as their passion for community and environment.
Inspired by Rennicks’ purpose, ‘to keep all road users safe, secure and informed’, the branding also needed to better communicate their full product offering and geographical reach. Traditionally, Rennicks’ client base was predominantly UK-centred but the company now has a significant presence internationally, serving markets in the USA, South Africa and Brazil to name a few. Although the existing online presence had served the core UK market very well, it underrepresented the company’s capacity both in geographical and product terms.
Rennicks adopted a strategic, inside-out approach to their new identity, working with Dublin-based branding agency The Pudding. A series of intensive workshops enabled them to dig deeper on their key values, purpose, people and culture, enabling a fresh perspective and positioning to emerge. The rebrand has allowed Rennicks to express core values which weren’t immediately apparent previously. This new visual identity aligns with the development and execution of the company’s long-term plan for the future, alongside the continued delivery of class-leading services and solutions to existing customers.
The result of the rebranding process is a bold new brandmark – an open letterform R. The accompanying typeface and colour suite of green and blue have been inspired by Rennicks’ heritage within the Highways sector – complemented by a subtle change in tone of voice which captures the expertise, passion and approachability of the team.
Rennicks’ Managing Director Barry Marron says: “The launch of our new brand represents a milestone for Rennicks. In addition to an exciting new look, it reflects our people, our service and the value we create, in a more engaging way. Rooted in our purpose and values, our brand will support future plans where we are developing new products and markets, both domestic and international. It will reinforce our goal to be more than a provider, but a real partner, acting as an extension of our customers’ teams.
A special thanks should go to the Rennicks’ leadership team for their engagement and contribution throughout. Additionally, we were expertly guided through the process by Gillian and Paris from The Pudding, whose strategic ‘inside/out’ approach has ensured that our new brand has the best foundation. And finally, thanks to Karen Randall from Sixothree Marketing and our own Mike Wallace, who supported that last push to get us to the launch.”
